Creative Director | Choreographer | Artistic Visionary

Rosero McCoy is one of the entertainment industry's most established and versatile Creative

Directors and Choreographers, recognized for delivering dynamic, high-impact performances

across touring, television, film, and live award productions. Known for his ability to merge

storytelling, movement, and large-scale production design, Rosero consistently transforms stages

into unforgettable experiences.

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His recent Creative Direction and Choreography credits include working with Toni Braxton on

the 2026 New Edition Way Tour, her 2025 European Tour, live performances in Saudi Arabia,

and appearances on Good Morning America and the 2019 American Music Awards. He has also

collaborated extensively with Keke Palmer, serving as Creative Director and Choreographer for

her 2026 American Idol performance, her 2024 Master of Me Tour, her tribute to Usher at the

2024 BET Awards, and her 2020 VMAs performance.

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Additional major live-event credits include: New Éditions’s 2023 Rock & Roll Hall of Fame

Tribute to The Spinners, the 2022 Byron Allen Super Bowl Artist & Comedy Show, Soul Train

Awards (2019–present), Black Music Honors (Choreographer & Artistic Director), and the

Trumpet Awards (Choreographer & Artistic Director).

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In film, Rosero’s choreography has appeared in major motion pictures

including Rags, Rio, Honey 2, Hairspray, Camp Rock 2: The Final Jam, Alvin and the

Chipmunks (1 & 2), Step Up, Beauty Shop, Vanilla Sky, and Garfield (1 & 2).

On television, his choreography has been featured in Netflix’s That '90s Show, Family

Reunion starring Loretta Devine and Tia Mowry, as well as The Sing-Off, Castle, Henry

Danger, Austin & Ally, Shake It Up, America's Best Dance Crew, and Good Luck Charlie.

Rosero’s versatility across all styles of dance is also showcased in national commercial

campaigns for Shoe Dazzle, Shoe Carnival, Volkswagen, Target, Sprint, and Playtex, in addition

to numerous music videos.

 

With a career spanning live touring, broadcast television, film, and

commercial campaigns, Rosero McCoy continues to shape the visual language of modern

entertainment—bringing precision, innovation, and visionary artistry to every stage he

commands.